MODELLING CAREER SUCCESS: A QUALITATIVE STUDY OF INTRINSIC AND EXTRINSIC FACTORS AMONG EMPLOYED GEN Z IN KOTA KINABALU

Abstract

Generation Z lives in a challenging world, as they find it difficult to start a career. Many of these young adults end up being unemployed as they fail to secure a job. This is a very alarming situation, as Gen Z makes up a large quantity of today’s youth. To solve this issue, Gen Z youths need the necessary knowledge and skills that would help them achieve success in their chosen fields. The aim of this research is to explore the perceived factors for career success among Gen Z youths in Kota Kinabalu. This research uses a qualitative case study approach. It involved six Gen Z participants and examined the factors contributing to Gen Z employment. The findings revealed six intrinsic and extrinsic contributing factors to career success. The results of this study may help guide Gen Z youths to become a more successful generation and further assist them in building their careers. The implications of this research can contribute to the knowledge that empowers youth in their respected careers.  Suggestions for future research include conducting more studies on youth development across diverse simulations.